Flash

Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for "Rich Internet Applications" ("RIAs"). Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images. It supports bidirectional streaming of audio and video, and it can capture user input via mouse, keyboard, microphone, and camera. Flash contains an object-oriented language called ActionScript and supports automation via the Javascript Flash language (JSFL). Flash content may be displayed on various computer systems and devices, using Adobe Flash Player, which is available free of charge for common web browsers, some mobile phones and a few other electronic devices (using Flash Lite). Some users feel that Flash enriches their web experience, while others find the extensive use of Flash animation, particularly in advertising, intrusive and annoying, giving rise to a cottage industry that specializes in blocking Flash content. Flash has also been criticized for adversely affecting the usability of web pages.

Recent developments

Adobe Labs (previously called Macromedia Labs) is a source for news and pre-release versions of emerging products and technologies from Adobe. Most innovations, such as Flash 10, Flex 3, and ActionScript 3.0 have all been discussed and/or trialled on the site. One area Adobe is focusing on (as of February 2009) is the deployment of Rich Internet Applications (RIAs). To this end, they released Adobe Integrated Runtime (AIR), a cross-platform runtime environment which can be used to build rich internet applications, using Adobe Flash, that can be deployed as desktop applications. It surpassed 100 million installations worldwide in February 2009. Flash can be installed independently from Adobe's website (adobe.com) and is installed silently when Adobe Reader is installed.

Two additional components designed for large-scale implementation have been proposed by Adobe for future releases of Flash: first, the option to require an ad to be played in full before the main video piece is played; and second, the integration of digital rights management (DRM) capabilities. This way Adobe can give companies the option to link an advertisement with content and make sure that both are played and remain unchanged. Flash Player for smart phones was made available to handset manufacturers at the end of 2009. However, in November 2011 Adobe announced the end of Flash for Android and BlackBerry platforms.(sources : http://en.wikipedia.org)

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